


Born Fabulous has been a trusted importer and distributor of stylish, globally sourced baby products across Southern Africa since 2010. With a reputation for blending aesthetic design with everyday practicality, the company serves a discerning market of parents seeking quality, innovation, and reliability.
Despite a strong brand presence and growing demand, Born Fabulous faced constraints caused by legacy production and inventory management systems. Manual processes and disconnected tools limited output, delayed fulfilment, and created bottlenecks in scaling operations to meet rising customer expectations.
DSSN partnered with Born Fabulous to initiate a strategic digital transformation. Key initiatives included:
Automation of production workflows to eliminate inefficiencies and reduce manual dependence.
Implementation of a centralized inventory management system to improve real-time visibility, forecasting accuracy, and stock control.
Integration of sales and fulfilment systems to streamline end-to-end operations across the supply chain.
The impact of our partnership was transformative:
Revenue doubled within 18 months, driven by improved responsiveness and scalability.
Lead times were reduced by 35%, enabling faster delivery and higher customer satisfaction.
Operational resilience increased, allowing the Born Fabulous team to focus on product innovation and brand expansion.
The collaboration between DSSN and Born Fabulous illustrates the power of strategic digital enablement. By modernizing systems and optimizing workflows, DSSN helped Born Fabulous unlock growth potential and solidify its leadership in the lifestyle baby products sector.
